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Do higher standards cost more?
Does the latest technology on cell phones cost more? Not if you learn what to look for and where to find it. The World Wide Web Consortium (W3C), the international standards body that collects input and leads the Web to its full potential, encourages the use of XHTML and CSS (Cascading Style Sheets) which separate content from styling. When properly used, standards allow content designed for computer desktop viewing to be accessed by mobile devices. Separating the content from the artwork allows cell phones to get information without choking their little processors on decorative images designed for desktop viewing.
Would you build a new bathroom with PVC pipe?
Copper pipe costs more than plastic PVC pipe, but copper lasts longer. The real expense is in the labor of the plumber. Can the homeowner see the materials used below the floor?
Forward Compatibility: will it still work in 2 years?
Using the latest standards approved by the W3C will allow your Web site to reach the largest audience for the longest time possible. Make sure your business Web site is designed with XHTML and CSS for document structure and layout. You will get:
- Increased interoperability. XHTML pages can easily be viewed on wireless devices like PDA's and cell phones.
- Cleaner, more logical markup adding better integration in older existing
systems.
Future transition to more advanced technology. Allows future XML technology to be easily integrated in to an existing site. - Greater accessibility,
broadening your potential customer base. Pages will work with screen
readers for the visually impaired.
- Bandwith conservation. Pages are smaller than old HTML designs and will load much faster for slower internet connections.
- Increased readability by search engines